Creative direction, video production, and campaign strategy

A collaborative content series created with NYC-based collective L’Agence to promote limited-edition merchandise drops. The videos highlight the group’s creative process and community-driven approach — blending lifestyle storytelling, behind-the-scenes production, and campaign rollout.

The branded partnership video created for Fourthwall, recaps L’Agence’s most successful merch drop and the creative process behind it. I shot, directed, and edited the piece to capture the collective’s DIY spirit, showing how thoughtful storytelling and collaboration can elevate even low-budget campaigns.